16 June 2021 marks National Youth Day, but the whole of June is dedicated to South African youth. We commemorate the events that took place in 1976 – the youth who fought for freedom and the right to equal education, many who have lost their lives…

We’re also showing faith in the younger, modern generation today and support them in fighting for what they believe in. We celebrate young people’s power to fight for free education, lead campaigns that address social issues and aim to remove prejudice, and make societies fairer and safer.

Celebrate Youth Day

We encourage the country, especially youth and youth-owned SMMEs, to join Productivity SA in participating in Youth Month by recognising the present and future role of the youth in shaping the country’s socio-economic landscape. We urge you to participate in various youth initiatives organised by various Chambers and Youth Organisations, and partner with Provincial Government Departments in their youth day celebrations.

The government and its agencies, such as the National Youth Development Agency (NYDA), for example, will host many engagements, including youth expos, dialogues, and youth entrepreneur hubs to showcase opportunities available to young people.

Together, we can assist more young individuals in accessing life skills and training to prepare them for jobs, help youth-owned SMMEs with funding, provide business support and development services, and ultimately create and sustain jobs.

Support from all levels is crucial in achieving consequent freedom and equal rights, from micro (individual) level,  meso (community) level, to macro (provincial and national) levels. As part of the strategy to unlock South Africa’s productivity and potential for improved competitiveness and sustainable economic growth, we need to strengthen our human capital, collaboratively.

The Strategic Pillars – Supporting Youth Power

We emphasised the 4 strategic pillars previously – The need for a) An Integrated Training and Skills Development Ecosystem, b) An Integrated Enterprise Development Ecosystem, c) An Integrated Research and Innovation Ecosystem, and d) A Nationwide Productivity Movement.

We can’t ignore the future of work, especially amid Covid-19. Every organisation should invest in human capital, empower youth and find innovative ways of doing business. We need to rethink the country’s education and learning ecosystem to foster broad participation in work opportunities.

There should be transparency on the skills that the economy will need to help educational institutions plan to meet that need – literacy and STEM subjects – science, technology, engineering, mathematics, entrepreneurship, and the Orange Economic integrating skills required for creative industries.

The focus should be on boosting skills in every job, deepening enterprise capabilities, particularly SMMEs, to seize opportunities in the African continent and improve the country’s attractiveness as an investment destination. To boost skills in every job, especially with a young unemployed population and those not in school, the government should strengthen adult and youth learning provisions.

Together with many other imperative implementations, achieving the above will initiate a national productivity and competitiveness movement, including building awareness of the importance of a new mindset about productivity in South Africa, paving the way for many more highly paid jobs and ultimately a more inclusive society.

Contact us should you enquire more information about Productivity SA’s role in South Africa’s productivity and global competitiveness. Keep an eye on our social media  for webinars, events, and other worthy online platforms.