South Africa is battling to stimulate economic activity, attract foreign direct investment (FDI), engage meaningfully in regional and global trade, and absorb the millions of people who are either unemployed or are operation informally on the economic fringes, unable to make a decent living or realise their personal potential.

We won’t experience any change unless our country’s productivity growth increases – a direct impact on our global competitiveness and economic performance. A significant barrier is the structural features of our economy and labour market, which impact the extremely high rate of unemployment and inequality.

Our future interventions and plans should highlight the need for productivity to be addressed holistically to ensure a systematic change across the economy, which is a departure from previous fragmented efforts to raise productivity. These plans should call for renewed efforts, including positioning the private sector with the responsibility to drive the productivity agenda, including culture and accountability in partnership with government and civil society.

Productivity is a mindset

Productivity should be a way of living for everyone, not only for Productivity SA or other productivity specialists. From national, sector to enterprise, all levels play an essential role in making our country more competitive.

This means more than merely measuring how effectively resources are used to produce outputs. But it’s about using less to create more – to work smarter, not harder! Every South African citizen is at the heart of our performance, and we can only achieve the utmost through continuous upgrades on knowledge, skills, discipline, efforts, and collaboration.

Productivity SA and its role

Productivity SA is established in terms of section 31 (1) of the Employment Services Act, No. 4 of 2014, as a juristic person with a mandate to promote employment growth and productivity, thereby contributing to South Africa’s socio-economic development and competitiveness.

Through our Enterprise Development and Support Programmes and our interventions and collaboration with strategic partners, it is evident that we lead and inspire a productive South Africa, enhancing our economy, even if it’s one company at a time.

We strive to service and improve the productivity and competitivess of enterprises .. Although an economy is only as strong as the sum of its parts, we endeavour to improve productivity through analysis, advice, monitoring, implementation and evaluation of targeted solutions to develop South Africa into an economic powerhouse. Ultimately ensuring lower unemployment rates, reduced poverty and a higher standard of living for all.

We propose a new agenda with 4 main pillars –

  • An Integrated Training and Skills Development Ecosystem
  • An Integrated Enterprise Development Ecosystem
  • An Integrated Research and Innovation Ecosystem
  • A Nationwide Productivity Movement

The benefits involved

The benefits of increased productivity include the following, but not limited to, benefits for our country, every organisation, and individuals –

Benefits for South Africa

  • Creation of employment
  • Poverty alleviation
  • Reduction of inequality
  • Improved economic efficiency

Benefits for organisations

  • Creation of employment and opportunities
  • Investment in advanced technology
  • Better pay and working environments for employees
  • Increased contributions to society with a higher tax quantum
  • Enhanced support for social causes

Benefits for individuals

  • Job security
  • Better opportunities
  • Better wages
  • Greater social mobility
  • Efficient use of resources
  • Better quality of life

We invite you to unite with us in adopting South Africa’s Economic Recovery Plan, tackling the challenges associated with economic performance and business efficiency. We are unable to respond in isolation to the potential and threats associated with the emerging disruptive technologies, and it will cause adverse consequences for the country’s overall productivity and competitiveness.